Bulgaria is located on the western side of the Black Sea. It is a truly unique destination in Europe, due to its beautiful beaches, charming churches, and great winter sports and hiking opportunities. These are just some of the reasons why western travelers are now visiting Bulgaria more frequently.

On the other hand, the scrumptious Bulgarian cuisine has some unique elements while keeping Turkish and Greek influences. A wide variety of vegetables, herbs, and fruits are part of the Bulgarian dishes such as hearty salads, required at every meal, a variety of hot and cold soups, and many different mouthwatering pastries.

Of course, we cannot leave behind the awesome variety of wines, beers, and local spirits such as rakia, mastika, and menta, which are some of the most popular alcoholic beverages in this undiscovered country of southeast Europe. It is safe to say that the quality of Bulgarian wine is guaranteed as the wine production in Bulgaria dates back to the 10th century B.C. So yes, people in Bulgaria know a lot about wine.

If this is not good enough for you to visit Bulgaria in a wine holiday, Bulgaria Wine Tours brings you seven convincing reasons to pick Bulgaria as your next wine destination!


1. Off The Beaten Path

Bularia, wine, holiday

Starata Izba Parvenetz [Old Cellar Parvenetz] a 19th-century winery. Photo by Vasil Zlatev.


Mainly recognized for its sandy beaches and ski resorts, a little-known fact about Bulgaria is that it is one of the oldest wine producing countries in the world. Nevertheless, wine tourism is a relatively new industry in Bulgaria, so you will not see buses driving in and out of wineries, quick tastings standing up at the bar or a hoard of tourists trying to get a table at the local restaurant.

What you will experience is the warm hospitality of Bulgaria’s various wineries – century-old wineries, small to medium-sized wineries and of course, family-run wineries. You will visit the unexplored rural regions of the country with picturesque villages and stunning nature, and get to immerse yourself into millennia-old history and culture. Wine tastings in Bulgaria can last as long as you want them to!

Usually, you get to meet the winemaker and/or the owner of the winery, tour the vineyards and the facilities, and enjoy generous wine pourings accompanied with local appetizers and pleasant conversations. The overall atmosphere is one of ayliak – the Bulgarian state of enjoying time and living in the moment. 


2. Award-Winning Wines

Bulgaria, wine, holiday

Tasting of award-winning Bulgarian wines in Brussels and The Hague. Photo by Concours Mondial de Bruxelles.


In recent years, Bulgarian wines have continued to impress judges in International Wine Competitions, making them the most awarded wines in Central and Eastern Europe. The prestigious Concours Mondial de Bruxelles 2016 was recently held in Plovdiv, the second largest city in Bulgaria. Wines from Bulgaria set a record with 109 medals out of 256 samples reaching a benchmark of a 42,6% success rate.

Furthermore, an impressive 45% of the awards for Bulgaria were gold medals – an achievement with no precedents in the over 20-year history of the Concours Mondial de Bruxelles. Bulgarian wines continue to prove themselves as high-quality wines in prestigious wine competitions such as the Decanter World Wide Awards and the Mundus Vini: The Grand International Wine Award.


3. Long History of Winemaking

Bulgaria, wine, holiday

Thracian Winery from the 5th – 4th century B.C. Photo by Vasil Zlatev.


Evidence of winemaking dates back to over 5 000 years ago when the Thracians inhabited the lands of today’s Bulgaria. The Thracians were numerous tribes who worshiped wine as a divine drink. In ‘The Iliad’ by Homer, there are several mentions of Thracian wine and how it was the best wine in the ancient world.

The winemaking traditions on Bulgarian lands flourished during the Roman era when in the second century A.D., Emperor Antonius Pius designated the vineyards of Lower Mizia (nowadays known as northwestern Bulgaria) as protected. Therefore, it is likely that the first official wine appellation was established in today’s Bulgaria.

Winemaking in Bulgaria has had its ups and downs through the years. Wine production peaked in the 1970s when Bulgaria was among the largest wine exporters in the world and declined after the fall of communism in the 1990s.

Since Bulgaria’s accession to the EU in 2007, a number of small and medium-sized boutique wineries producing high-quality wines have been popping up on the Bulgarian wine map. Bulgaria has had a strong wine tradition for thousands of years. A tradition that still exists today.


4. Local Grape Varieties

Bulgaria, wine, holidays

Bulgarian Grapes. Image Source: www.kulinarno.bg


Bulgaria’s indigenous grape varieties are still relatively unknown (yet fantastic!) to many people. Some of these lesser known grapes are very old varieties that have been around for thousands of years and play an important role in the history of modern Bulgaria.

Some of the grapes are being heralded by experts as the ones to watch in the future. There are 44 local grape varieties in Bulgaria – 22 red and 22 white. Not all of them are actively used in winemaking, but some of the most prominent local grape varieties used in wines are:



An ancient red grape variety, originating from the Thracian Valley wine region in the south of Bulgaria. The wines are dark, strong and develop nicely in contact with oak. This is definitely a grape with a promising future.



A hybrid between the grape varieties nebbiolo and syrah. Rubin wines have a deep ruby color and typical aroma of berries and are sometimes blended with Mavrud for a 100% Bulgarian blend.


Shiroka Melnishka Loza

A red grape variety endemic to the Melnik area. There are different hybrid varieties created from this grape variety, such as Melnik 55.



A white grape variety cultivated mainly along the Black Sea coast, used for the production of dry white wines and distillates.



An old white grape, which is rather difficult to work with and rare to find. Tamianka wines are fresh with aromas of spring flowers and citrus fruits.


Cherven Misket [Red Misket]

Mostly used for high-quality white wines. There are different geographical variations of the grape in Bulgaria. The various Misket wines are sweet and floral.


A wine tour to Bulgaria is a wonderful opportunity to try local wines that you are unlikely to find in your home country. Tasting Bulgarian wines is a great way to immerse yourself into the culture for behind every wine is a tale of a piece of Bulgaria’s fascinating history.


5. The Cuisine

Bulgarian cuisine is diverse, wholesome, fresh, and traditional. The cuisine is influenced by Turkish and Greek cuisine but also has many Slavic and Balkan elements and, of course, traditional Bulgarian recipes that have been passed down from generation to generation. Shopska salata, made from fresh tomatoes, cucumbers, peppers, and white Bulgarian cheese, is the usual start to a meal.

Carnivores should try kavarma - a hearty meat and vegetable stew, usually served with typical clay pots or the local grilled meats, such as kyufte (spicy meatballs) and kebapche (meat sticks). Vegetarians can choose from a variety of options such as the typical potato and cheese pie in the south – patatnik or sarmi – vine or cabbage leaves stuffed with rice and served with yogurt on the side.

Bulgarian yogurt is the pride of the nation and famous worldwide. Some local dessert options include sweet banitsa – layered sheets of pastry, soaked in syrup and sutliash – milk and rice pudding or drained yogurt with various types of jam.


6. Culture, History, and Traditions

Bulgaria, wine, holiday

Eniovden (Midsummer’s Day) celebration at Starosel Complex. Photo by Zina Sorensen


Bulgaria is a country steeped in rich history and traditions. Here, the culture is alive. There are large a number of religious festivities, folklore festivals, and paganism traditions that are unique and fascinating to experience. Bulgaria is home to nine UNESCO World Heritage Sites. Ancient historical sites from the Thracian, Roman, and Byzantine periods are scattered across the country.

Along with Italy and Greece, Bulgaria tops the list of European countries with the most historic and archeological sites. Experience the culture through the delicious food, outstanding wine, famous Bulgarian music, unique folklore rituals, picturesque costumes, and historical sites!


7. Great Value for Money

Bulgaria, wine, holiday

Tasting at Angelus Estate Winery. Photo by Zina Sorensen.


A holiday in Bulgaria provides great value for money. Bulgaria is one of the most affordable places in Europe to enjoy a host of social activities such as eating out at restaurants, going to bars, attending concerts, visiting museums, and so on. Food and drinks are extremely affordable here. Wine tours and tastings are easy and inexpensive to organize.

Bulgaria has a varied selection of places to stay in and around wine country – from affordable, charming guesthouses in the rural areas to luxurious, spacious hotels in the large towns. Affordability combined with the warm Bulgarian hospitality (and weather!), excellent wines & food and leisurely atmosphere provides for a truly enjoyable holiday.

Thanks for checking out this post! Can’t wait to make your way to Bulgaria? Check out Bulgaria Wine Tours’ awesome offers for a wine travel inspiration and book an unforgettable culinary adventure!